CDC Gaming Seminars

Next-Generation Slot Floor Optimization

Optimize Your Games and Adjust Their Holds to Maximize Slot Revenue 

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Missed it? Watch the recording below!

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The slot floor is the most important source of revenue for most casinos, and powerful AI-based optimization methods have made it possible to optimally select games to match the preferences of your players, right-size slot floors, and forecast revenues. 

 

Such models must account for the fluidity of gaming choices – i.e. how do game additions, removals, and physical moves affect the choices made by your players? Careful modelling and simulation can tell us which changes just move revenue around your floor and which ones actually tap into new pockets of money.

 

The next generation of slot floor optimization tools will also optimize slot hold, which is the single most important configurable parameter that directly affects slot revenue. It is also the subject of a long running and controversial debate. Can players detect changes in slot hold? Can increasing hold reach deeper into player wallets, or will it ruin their experience and drive them away? This seminar explores both the risks and the opportunities to increase slot hold safely.

 

Research has shown that individual players cannot reliably detect moderate increases in slot hold, but communities of socially connected players can, and those perceptions are nearly impossible to reverse once they become entrenched. 

 

nQube CEO and Chief Inventor Jason Fiege will show how player beliefs about slot hold can spread through your player community, allowing the community as a whole to detect changes in slot hold, even when individual players cannot.

 

However, there is hope for casinos wanting to optimize their slot holds.  Jason will introduce a framework to identify safer slot machine candidates for hold increases. Paired with staged rollouts and careful monitoring protocols, he will show how operators can take a measured approach. He will cover effective methods to track early warning signs such as migration away from hold-increased machines and subtle shifts in play patterns, before casinos see a reduction in visit frequency and lasting brand damage.

 

Don’t miss this opportunity to join us for a fascinating look into the latest advancements in slot floor optimization!